Story Driven: You don't need to compete when you know who you are
This desire to create and communicate value, in an attempt to compete for customer mindshare, is often the initial driver to get better at brand storytelling. And it’s also the reason we’re under-utilising one of our most precious resources—the power of our identity.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
You can choose to create a career or a company that enables you to do work you’re proud of—and
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
PURPOSE: Why we exist
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
If someone were to ask you about your work or your business, you’d probably tell them your job title and give them a rundown of what you make, whom you serve, and where and how long you’ve been doing it. It’s unlikely that you’d begin by telling them about your purpose and vision and why these are important in the grand scheme of things.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
What did doing the hard thing teach you about yourself?
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
How would you like to be remembered?
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
VISION Aspiration for the future
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
When his dyslexia made remembering product codes confusing, he created the unique IKEA product naming system. Products are named in Swedish according to type. Rugs are named after towns in Sweden and Denmark. Beds are given names of towns in Norway. And shelves are named after boys or occupations.)
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
are our best selves when we have a sense of control over our destiny and feel supported by our community to achieve mastery. We flourish when we do work we’re proud of and are nurtured in a supportive social environment.