Story Driven: You don't need to compete when you know who you are
the story-driven company is responsive to customers and prioritises having a clear sense of purpose and identity. It makes little reference to the competition and is intent on creating an impact.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
What question should I have…
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Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
What do you stand for? Where are you headed and why? What’s been the making of you? What will make your career or company great?
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Where did the idea for your business or company come from?
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
If someone were to ask you about your work or your business, you’d probably tell them your job title and give them a rundown of what you make, whom you serve, and where and how long you’ve been doing it. It’s unlikely that you’d begin by telling them about your purpose and vision and why these are important in the grand scheme of things.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
For them, success is now—the alignment of thoughts, beliefs, intentions and actions. The journey is part of their success.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
The Meaning Economy has also created a new kind of customer who is drawn to brands that share and enable them to express their values. We know that how we spend our money and which causes we champion are votes for the future we want to see. We support businesses that are generous and mindful of the impact they make. We’re moving towards the formula
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Acknowledge that we have not come this far just to come this far.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
every decision we make is dependent on what we prioritise. And every business direction or career path is a series of choices.