We must act in accordance with who we say we are and use our narrative to guide us to become the people who build the kind of organisations we want to exist.

A company’s philosophy shapes its identity and its internal and external narratives. Conversely, just as our personal narratives can influence who we become and how our lives evolve, a company’s narrative also influences its identity and has a direct impact on what its leaders and employees think, believe, say and do. This identity inevitably

the building of the Meaning Economy, where the brands and businesses that thrive are the ones that enable us to work with our hearts as well as our heads and hands.

Circle the values that immediately resonate with you or add your own. Why did you choose these particular values? Explain why each of these values is important to you. How do these values influence your decisions, work or business practices? Write a paragraph each about three business strategy decisions that were guided by your values. How have

Understanding what matters most to us and discovering who we might become, and then help as a result, is the real work of our lives. Understanding how our strengths and our stories change how others see themselves is the work we’re all here to do.

Today we’re seeing a powerful shift towards the building of the Meaning Economy, where the brands and businesses that thrive are the ones that enable us to work with our hearts as

Having ideas is fun. Understanding what makes them relevant today or significant tomorrow, and why you’re the person to move them forward, is work.

We go off in search of an angle that will attract the most attention today. As a result, we don’t devote enough time and resources to reflecting on how we can resonate with the right people—just as we are. We fail to harness the true potential of our narrative.

Whether it’s articulated or not, every business is driven by one of two philosophies. A company is either competition-driven or story-driven.