‘In personality psychology, what mainly counts when it comes to the idea of a life story is the narrator’s subjective understanding of how he or she came to be the person he or she is becoming—that is, the person’s narrative identity.’

What’s at the heart of your story? What’s the reason you got out of bed this morning? It isn’t just to make more money for your boss or the need to sell some average product you made. It’s the deep, often unspoken, desire to change something you care about changing and the belief that it’s possible. Sometimes we forget why we started, and in doing

a better tomorrow. That means buying from businesses that are motivated by generosity and contribution, and that have an inclusive view of the economy rather than a selfish one.

What were their roots? Why had the company started? How did their backstory influence the work they did today and how might it affect their aspirations for the future?

It can be more helpful to use our vision as a jumping-off point for our strategy and work backwards, creating the plan that will get us there. The vision informs the strategy.

Having a story-driven strategy enables you to adapt in times of change because you understand that your story is bigger than the scene that’s playing out in the moment.

every decision we make is dependent on what we prioritise. And every business direction or career path is a series of choices.

For them, success is now—the alignment of thoughts, beliefs, intentions and actions. The journey is part of their success.

We humans are wired for connection and contribution. We thrive when we get the opportunity to do both.