Story Driven: You don't need to compete when you know who you are
This book is about how to stop competing and start succeeding by being who you are, so you can do work you’re proud of and create the future you want to see.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Consistently being true to yourself and true to your word is one of the secrets to living a good life. It’s also the secret to crafting, telling and living an authentic story that resonates.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
What were your/their greatest strengths?
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Why did you/they feel compelled to start this business?
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
It’s the deep, often unspoken, desire to change something you care about changing and the belief that it’s possible.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
VisioN Your aspiration for the future
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
The Guardian in 2004 reported that an estimated 10 percent of Europe’s population was conceived in an IKEA bed.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Story-driven companies have a positive impact on their customers and society. They thrive by making the connection between their purpose and prosperity. Their goal is to make a difference.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Yes, we started by making delicious, tiny spoonfuls of heaven, and we still do. But our real mission and vision is to have a massive impact on how the world looks at employment, business, and what we deserve as consumers. We just happen to do it by making gelato.