Stephen A. Smith Is the Face of ESPN. How Much Is That Worth ...
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Stephen A. Smith Is the Face of ESPN. How Much Is That Worth ...
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When we spoke to Josh, he mentioned how shockingly under-monetized esports is: “The average NFL viewer is valued at, like, $45 per fan or something; esports is at around $3. Especially in esports, the viewer has been trained to get too much value for free.”
Trends • What Is Esports? (And What It Means for Business)
After establishing its FANography insight community, sports broadcasting leader ESPN has been able to bring market research in-house, saving approximately $650,000 in one year.