In the first half of 2025, annualized construction spending on manufacturing facilities is decreasing, not increasing, indicating that there is thus far no major investment into relocating supply chains to the United States in response to tariffs. Generally speaking, carrots (subsidies) have a bigger impulse to action than sticks (tariffs) because

You should know the deals going on.

We changed the story from “Here’s an opportunity to shop, to look good, to regain your sight, to enjoy the process, to feel ownership from beginning to end” to “Do you want us to take away what you have, or do you want to pay to keep the glasses that are already working for you?”