
How to Make It in the New Music Business

Bringing your fans to your website gets them into your ecosystem.
Ari Herstand • How to Make It in the New Music Business
The goal is to grow your business
Ari Herstand • How to Make It in the New Music Business
Fans are everywhere and expect artists to be as well.
Ari Herstand • How to Make It in the New Music Business
on who sold the most tickets.
Ari Herstand • How to Make It in the New Music Business
many times they won’t give you a set time and tell you that set times will be figured out the night of the show based
Ari Herstand • How to Make It in the New Music Business
These “promoters” usually present about 5–15 bands on a night, who each play about a 20-minute set.
Ari Herstand • How to Make It in the New Music Business
You don’t want to play any shows for less than a total of 15 on the scale.
Ari Herstand • How to Make It in the New Music Business
Payment = 10 Career building = 10 Enjoyment = 10
Ari Herstand • How to Make It in the New Music Business
if you take a free gig, send your tech rider and compromise on less.