Manipulating the novelty of a behavioral cue can significantly change how we react to it and is yet another way to introduce additional strength to interventions.

If you’ve got convergent validity of behavior change, even at p = 0.2, you want to start learning more about the intervention.

I passionately want you to believe in a specific counterfactual world—the one with systematic behavior change at the center of the creation process—and adopt it as your own.

There are four major types of potential insights: quantitative, qualitative, apocryphal, and external.

In selecting multiple interventions, you’re shooting for something psychologists call optimum distinctiveness: a range of options that together cover as much of the spectrum as possible, but with relatively little overlap.

What we spend resources on is a big part of our identity

“Far and away the best prize that life has to offer is the chance to work hard at work worth doing.”

Another easy trick is to look at self-signaling and social-signaling.

what do you do when there isn’t a strong, clear association between a role and the outcome behavior you’re interested in? Simple: you create one.