Start at the End: How to Build Products That Create Change
The key is to focus those insights on behaviors, not on how we create them. You have to fall in love with the problem, not the solution.
Matt Wallaert • Start at the End: How to Build Products That Create Change
.Psychology
such that her preexisting roles now incorporated that behavior because they already had the value.
Matt Wallaert • Start at the End: How to Build Products That Create Change
When [population] wants to [motivation], and they [limitations], they will [behavior] (as measured by [data]).
Matt Wallaert • Start at the End: How to Build Products That Create Change
research and convergent validity.
Matt Wallaert • Start at the End: How to Build Products That Create Change
Our ability to imagine other worlds is often what makes living in this one tolerable, if not downright fun, because we can clearly see the outcome of our own potential satisfaction in vibrant Technicolor.
Matt Wallaert • Start at the End: How to Build Products That Create Change
what if we reminded people that you can only get the flu from people who have the flu and that by getting a shot, you can protect the rest of the congregation, many of whom might not be as healthy as you are?
Matt Wallaert • Start at the End: How to Build Products That Create Change
.implementation
moderation in a nutshell: run an intervention that either strengthens or weakens the association between a role and a behavior, so as to modify the behavior.
Matt Wallaert • Start at the End: How to Build Products That Create Change
Designing for behavior change is about creating the conditions that allow us to act on our original motivations.
Matt Wallaert • Start at the End: How to Build Products That Create Change
.implementation
lower number means you can be more certain an intervention worked,