If your outcome behavior is not the result of any of the motivations of the population or the benefit of that behavior or intervention does not outweigh the cost to an alternative motivation, it is unethical.

Inhibiting pressures tend to apply universally, which makes addressing them disproportionately efficient.

It is also important to be careful not to include limitations that you intend to modify through behavior change.

Interpreting an effect size is pretty straightforward in that the higher the number, the more effective the intervention,

Research papers are good for external insights, but so is simply cross-pollinating with other industries and disciplines.

She was teaching us that the goal isn’t just having the most ideas; it is having different ideas. Better ones. Twenty-five little lightbulbs went on and we were set out into the world to become creative, status-quo-changing thinkers. That definition

The first maps motivation to the conditions that make behavior more likely, called promoting pressures.

One of the signs of stability is a deep engagement, often with references to a personal connection to the behavior.

a clearly described behavior that is the explicit goal of creation—our