Sprint

1. Gather around a solution sketch. 2. Set a timer for three minutes. 3. The Facilitator narrates the sketch. (“Here it looks like a customer is clicking to play a video, and then clicking over to the details page . . .”) 4. The Facilitator calls out standout ideas that have clusters of stickers by them. (“Lots of dots by the animated video . . .”)

Lightning Demos

The four-step sketch contains each of these important elements. You’ll start with twenty minutes to “boot up” by taking notes on the goals, opportunities, and inspiration you’ve collected around the room. Then you’ll have another twenty minutes to write down rough ideas. Next, it’s time to limber up and explore alternative ideas with a rapid sketch

It’s the place on your map where you have the biggest opportunity to do something great

If you’re testing two or more prototypes in your interviews, review each one (to refresh the customer’s memory) and ask these questions: “How would you compare those different products? What are the pros and cons?” “Which parts of each would you combine to create a new, better version?” “Which one worked better for you? Why?” And

On Tuesday, the team switched from problem to solutions. Instead of a raucous brainstorm, people sketched solutions on their own.

While writing your long-term goal, you were optimistic. You imagined a perfect future. Now it’s time to get pessimistic. Imagine you’ve gone forward in time one year, and your project was a disaster. What caused it to fail? How did your goal go wrong?

We’ve found limited benefit in looking at products from the same industry. Time and time again, the ideas that spark the best solutions come from similar problems in different environments.

the Facilitator, and she’s responsible for managing time, conversations, and the overall process. She needs to be confident leading a meeting, including summarizing discussions and telling people it’s time to stop talking and move on. It’s an important job.

• If it’s a service (customer support, client service, medical care, etc.) – write a script and use your sprint team as actors. • If it’s a physical space (store, office lobby, etc.) – modify an existing space. • If it’s an object (physical product, machinery, etc.) – modify an existing object, 3D print a prototype, or prototype the marketing using