Pick a target The Decider needs to choose one target customer and one target event on the map. Whatever she chooses will become the focus of the rest of the sprint – the sketches, prototype, and test all flow from this decision.

Keynote is a perfect prototyping tool. It has easy-to-use layout tools, so you can quickly make things look pretty nice. It’s organized around “slides,” which are a lot like frames in a storyboard. You can put in text, lines, and shapes; paste in photos and other images; then add clickable hotspots, animation, and other interactivity. You can even

Just like the goal, these questions guide the solutions and decisions throughout the sprint. They provide a quasi-checklist that you can refer to throughout the week and evaluate after Friday’s test.

It’s an efficient way to boost the diversity of perspectives while keeping your team small and nimble.

Q: Can I run a sprint by myself? A: Sort of. Don’t expect a solo sprint to be as good as a sprint with your team. But we’ve talked to people who have done it successfully, and the techniques for a sprint can be useful on your own. For example, set a timer and force yourself to come up with multiple solutions to a problem. Prototype your ideas to an

Here’s how Friday works: One person from your team acts as Interviewer. He’ll interview five of your target customers, one at a time. He’ll let each of them try to complete a task with the prototype and ask a few questions to understand what they’re thinking as they interact with it.

information is distributed asymmetrically across the team and across the company. In the sprint, you’ve got to gather it and make sense of it, and asking the experts is the best and fastest way to do that.

It works this way: Each person writes his or her own notes, one at a time, on sticky notes.

Your goal should reflect your team’s principles and aspirations.