Sports podcast advertising scores big on trust
The thing is, podcast ads grossly outperform traditional advertising. The reason is simple, the listener knows, likes and trusts the host. After spending countless hours “with” them, you feel like you know them — making podcast ads more engaging and trusted than other forms of traditional advertising. While the average ad recall from print and tabl
... See moreMatt Ward • Gods of the Valley: How Today's Tech Giants Monopolize the Future
And that’s still underestimating the size of the market opportunity. The radio advertising market is held back because it’s difficult to measure ROAS, and impossible to personalise ads. By using their vast quantity of listener streaming data, Spotify could target ads more effectively, and even add direct clickthroughs for those listening on the pho... See more
Jackie Vullinghs • Why I'm Buying
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By many measures, Follett said, one of the very worst advertising environments is social media: “People are scrolling so tremendously quickly, like on a slot machine in Vegas—is it any wonder no one actually looks at these ads?” One of the most valuable advertising spaces, according to his data, is next to long, absorbing articles from trusted publ... See more
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Paying attention to a one arm
Bandit
Consumers interact with brands through sound in a variety of ways, from podcasts to radio ads — even the log-in music for a favorite streaming service. The most memorable “sonic” brands can drive sales, raise awareness, and stand out among competitors. While marketers know how to glean data and insights from traditional advertising, the audio lands... See more
Lerer Hippeau • Please welcome Veritonic, an audio intelligence platform for brands
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The current state of podcast advertising is a situation not so different from the early web:
Ben Thompson • Spotify’s Podcast Aggregation Play
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- According to the 2023 Infinite Dial Report from Edison Research, listenership is up and is expected to continue to grow over time.
- And according to the IAB’s 2023 Podcast Advertising Revenue Report, advertising dollars are projected to continue rising as well.
Why I left... - by Mia Lobel - Freelance Cafe
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When we spoke to Josh, he mentioned how shockingly under-monetized esports is: “The average NFL viewer is valued at, like, $45 per fan or something; esports is at around $3. Especially in esports, the viewer has been trained to get too much value for free.”
Trends • What Is Esports? (And What It Means for Business)
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