updated 2d ago
Sports podcast advertising scores big on trust
- Sport podcast listeners were 2.3x more likely to trust podcast adverts, compared to print and sports radio consumers, with sport podcast advertising second only to TikTok when it came to ad impressionability. This trust and engagement in turn could be influencing consumer behaviour in response to adverts, with sport podcast listeners 1.3x more like... See more
from Sports podcast advertising scores big on trust by Ruth Fitzsimons
Alex Burns added 2d ago