added by sari · updated 2y ago
What Is Esports? (And What It Means for Business)
- Brand partnerships account for ~60% of esports revenue, and possibilities for customized in-game content and collaborations abound
from What Is Esports? (And What It Means for Business) by Trends
sari added 3y ago
- However, as the industry evolves, the line between sports and esports is becoming increasingly blurred: Traditional sports franchises are starting to embrace esports options, and there has even been talk about esports being included in the Olympic program.
from What Is Esports? (And What It Means for Business) by Trends
sari added 3y ago
- The esports gambling industry is set to explode; cash is often not the chosen currency, and new betting formats are creating white space
from What Is Esports? (And What It Means for Business) by Trends
sari added 3y ago
- When we spoke to Josh, he mentioned how shockingly under-monetized esports is: “The average NFL viewer is valued at, like, $45 per fan or something; esports is at around $3. Especially in esports, the viewer has been trained to get too much value for free.”
from What Is Esports? (And What It Means for Business) by Trends
sari added 3y ago
- Independent esports streamers provide new broadcasting opportunities and unique ways for brands to connect with ~2.15m+ viewers daily
from What Is Esports? (And What It Means for Business) by Trends
sari added 3y ago