Please welcome Veritonic, an audio intelligence platform for brands

The problem: Technology and music have always engaged in a symbiotic path towards innovation and creativity. The first recording devices, synthesizers, and even records were a result of technological innovators. Likewise, the first computers and mobile devices prioritized music as a key feature. The way we produce, consume, and support music has ch... See more

“Audio is the hottest format of all. Human speech burns with information. It resolves uncertainty and communicates meaning more than any other format. Audio is how you communicate what you really mean. Intonation, emphasis, innuendo and all.” - Colin Keeley

“Audio feels like a secret hiding in plain sight. It's leverage on both sides, and it's unbelievably easier to create something that's great in audio. It's also drastically easier to consume.”

Voice synthesis technology may be the solution. A new startup would help existing podcasters create “voiceprints” based on existing content. Then, within the system, advertisers could bid to target anonymized individuals based on their demographics but divorced from the podcast they were listening to. Staking creators: creators to serve as curators... See more

“More importantly, technology is now affecting the audio category faster than ever before. The diversity of its revenue models, content, and delivery has never been greater. This is inspiring and healthy. And there is a lot more to come.” - Matthew Ball