Please welcome HIFI, a financial rights organization for the music industry

Despite the recent downturn, the music industry’s interest in web3 is still as strong as ever. Artists, managers and labels are all coming around to the idea that web3 represents a massive opportunity to re-architect how musicians earn a living and connect with their fans. As an artist or manager, you might be wondering what your web3 strategy is g... See more

For Water & Music's inaugural collaborative research report, over 40 of our community members across industries, geographies, career stages and skill sets came together to try to make sense of the immense challenges and opportunities that lay ahead for music/Web3's future.

Even category-defining influencers face these hurdles. Many lack access to credit, loans, and a business bank account. Some float five-figure sums for production costs on PayPal. Others are unable to prove income requirements to secure a lease. What’s more, the metrics that define a sustainable digital business – subscription growth, audience engag... See more

The old, pre-digital structure of the music business led to a fan relationship funnel with multiple gatekeepers, primarily major record labels.

The primary financial metric for success in music NFTs should not be how much an artist can charge their fans at mint. Rather, it should be how much the fans can generate for and with the artist post mint.