Some of these questions people could just type into Google. But the answers are more meaningful when they come from a trusted circle. And many inquiries aren’t about information: they are about sharing resources. When there is underlying trust, people become willing to offer up information that’s valuable, relational and risky: for example introductions to people in their network or honest reflections on a challenge.
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The more people have their questions answered, the more interested they are going to be and the more value and credibility they see in you as a source of information.
For example, the questions below seem like they are difficult or might require a lot of research to answer: How many prospective customers landed on my Web site? What are the demographics of my best and worst customers? Are customers who interact with my support team more likely to stay customers longer? However, they
because multiple research studies show that, if you ask someone for help, you honor them, you deepen the relationship, and you create an opportunity for them to be giving, which we humans love doing.