So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom
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So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom
What’s your brand? Hint: it’s not your logo.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Connection: Most brands today are in the coalface competing on features, benefits and price. If you don’t want your brand to become a commodity, you will need to make a deeper connection with your audience.