So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom
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So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom
Brand is why you care about your relationship with a company (c/o Phil Chang).
Brand strategy is the practice of building that relationship through a system of values that imprint themselves throughout the entire business–visual identity, customer interactions, corporate culture.
Brand is emotional. It’s aspirational. It makes me feel like my choosing your brand says something about me . If you're only speaking to logic, you're missing half the brain.
Shannon Deep • 5 Things B2B Gets Wrong About Brand
