So much for TikTok's 'underconsumption' trend, as back-to-school shopping hits its stride

Just when it seemed more Americans were inspired by the ideas of “underconsumption core” and “conscious consumerism,” which aim to put a lid on social media-influenced overspending, the back-to-school shopping season kicked off early — followed by TikTok hashtag #backtoschoolhauls.