So much for TikTok's 'underconsumption' trend, as back-to-school shopping hits its stride
cnbc.com
So much for TikTok's 'underconsumption' trend, as back-to-school shopping hits its stride
The trend is an offshoot of “de-influencing,” which involves creators sharing negative experiences with trendy products and telling viewers not to buy them.
“We need to make a shift in who we’re following,” Ms. Pexton said. “We are in control of our algorithm.”
“We need to make a shift in who we’re following,” Ms. Pexton said. “We are in control of our algorithm.”
Remy Tumin • Tired of Influencers, TikTok Users Try ‘Underconsumption Core’ to Cut Costs
Millennials and Gen Z Are Fighting Again. This Time About Gym Clothes. - The New York Times
Madison Malone Kirchernytimes.com
