So much for TikTok's 'underconsumption' trend, as back-to-school shopping hits its stride
cnbc.com
So much for TikTok's 'underconsumption' trend, as back-to-school shopping hits its stride
The 2025 Pinterest Autumn Trend Report
newsroom.pinterest.com
Research continues to show that while online shopping continues to grow across most demographics, the youngest customers, Gen Z’s remain very comfortable shopping in-store, particularly if it includes a high level of experience, both through tech and touch. Walker Sands research shows 59% of 18 to 25-year-olds prefer a “brand experience”, but it be... See more