So much for TikTok's 'underconsumption' trend, as back-to-school shopping hits its stride

Gen-Z has inverted the design process — aesthetics like Barbiecore, Cottagecore, Dark Academia and Coastal Grandma originated bottoms-up from social media and resale platform content instead of top-down from fashion brands and retailers. As a result, many Gen-Zers tend to adapt pieces representative of trends into their own personal styles, as opp

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Trend brain, as I call it, encourages us to simplify everything online into something either buyable, understandable, or moral (and therefore worthy of consumption). We may tire of trend talk, but there is a devout certainty to the speed at which they’re cycled through. There are more choices than ever today, but seemingly less authority as to what... See more

We’re seeing endings everywhere, in both obvious and non-obvious ways. Let me count the ways.Despite Trump’s non-brand-approved appearance, McDonald’s is failing as a major E. coli outbreak hit their (icky) onions (along with Burger King and Taco Bell too), sending shares down. It’s not just the E. coli but one of the brand’s fry suppliers closed m... See more