So much for TikTok's 'underconsumption' trend, as back-to-school shopping hits its stride
cnbc.com
So much for TikTok's 'underconsumption' trend, as back-to-school shopping hits its stride
So there’s a weird thing going on where there’s abundance, and yet, at the same time, we’ve become really conservative about our own styles, because people fundamentally don’t want to adopt things that feel inauthentic to them, or will be judged inauthentic.
And because culture is so ephemeral, there’s just more stuff that people are worried that —
... See moreDan Frommer • How the internet changed culture — and what it means
It’s interesting to think about how new generational consumer behaviors translate into new businesses. We’re seeing a slew of startups building better solutions to the housing crisis, the climate crisis, the education crisis. But there are also less obvious impacts from consumer behavior:
Rex Woodbury • Welcome to the Internet: Millennial & Gen Z Ennui
A new generation is making money, sometimes fortunes, from entrepreneurial enterprises often run from their homes. Side-hustles such as sneaker resale, crypto investment and social media influencing are blossoming into full-time careers.
This new class of professionals is redefining the business uniform, and they’ve got... See more
instagram.com