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How organizations practice rest is one of their most powerful displays of values— and responsible leadership.

Show me someone who thinks Advertising will die because of AI and I'll show you someone who doesn't understand how Advertising and Brands work

Shift the culture: We need to be better at supporting each other. Forget IQ or EQ - what we really need is a higher Decency Quotient (DQ). DQ is about empathy, respect, and fairness. It’s the foundation for how we treat one another, how we collaborate, and how we celebrate contributions at every level.

As philosopher Jonathan Rowson often says, first souls, then systems, then society (we presently have that very often backwards). "We believe the world’s major challenges stem from a crisis of perception and imagination, and the failure of political culture to honour the fullness of reality. We are fascinated by the myriad ways in which our tacitly... See more

One week everyone is embracing a brat summer, and the next they are approaching life in a ✨very mindful, very demure✨ way. Demure has done a Pilates class, ordered their green juice and gone to the Sunday morning market for their weekly groceries all before brat has even rolled out of bed. Brat is waking up at a random sharehouse in Fitzroy and dri... See more

Marketing is all about culture – whether it’s reacting to cultural events in campaigns, tapping into consumers’ culture to align with them, or creating a ‘moment’ in culture. These are all things you have to be (and I have been) acutely aware of when you have a career in marketing.It’s not about knowing everything, always being online, or reading t... See more

L’infini qui s’ignore Je crois que ce qui nous définit, c’est la complexité de notre être. Ce qu’on devine sans voir, ce qu’on ressent sans expliquer. Cette capacité à pleurer en riant, à mêler l’ombre et la lumière, à être tout et son contraire en un instant. Là où l'IA ne voit qu’un modèle, nous sommes l’infini qui s'ignore.

"If you want to do amazing work, it's your job to manage the freaks, not the freaks' job to become corporate citizens." I think that should be a chapter of a management book.

My approach to marketing is anthropological - it is about understanding culture, community, rituals, rites, taboos etc to inform brand-building and organic routes to growth. I am no Steven Bartlett. Never will be. Don't want to be.