After 5 years building in consumer, a huge learning is that “creating a feeling” is the most inportant thing for building a resonant brand. Product and services end up being interchangeable but the feeling in a customers mind is not. The best brands are the best storytellers with the most authentic messaging. To action this, we’ve seen success buil... See more
Stark reminder of the parlous state of afterdark subculture in so many cities around the world. In the UK, for instance, 75% of nightclubs have shut since 2005 (75%!) - and, truth be told, so much of what survives is very corporate and highly contrived.
They say nothing good happens after 2am (or is it midnight?), but in the case of creativity, that... See more
The gift of grief is a well-honed bullshit radar.There are many things you can fake or hide, including from yourself, but hitting rock bottom blows everything wide open.
Last year an Ecom agency I knew grew 525% in 9 months by solving one specific problem (clue: it wasn’t sending more cold emails).If you don’t book calls with big brands listen up:It’s harder and harder to stand out in 2025.‘FB ads for health and wellness’ won’t cut it when the barrier to entry = Wifi connection and a laptop.But you keep sending mor... See more
Simon Sinek, "And what true friendship is, is not the desire to fix or pull the friend out of the Mud, who you really wanna see out of the Mud, but it's your willingness to sit in the Mud with them, to get in the Mud and turn to them and say, this sucks, you know, and it's not fun being in the Mud with them. But, you choose to get into the Mud with... See more
🍴✨ Prepárate para el 2025: una explosión de sabores innovadores está por venir. La industria de alimentos está lista para redefinir la forma en que experimentamos los sabores. Desde la familiaridad de los sabores nostálgicos ha... See more