10. People don't have ideas. Ideas have people.

Bescy Repository — a library of talks and case studies from two years of events. You’ll find examples of how behavioural insights have been applied to real-world sustainability challenges, such as:☀️ Using behavioural science to drive rooftop solar adoption (Kenneth Gillingham & Gordon Kraft-Todd, PhD)🌿 Inspiring people to protect biodiversity and... See more

Big decisions aren’t always made rationally. They’re often made from the feelings in people’s hearts.

Marketing will never be the sameI made 10 ads in 10 minutes using ChatGPT's new native image generation feature to create:• Ads• Infographics• Cheatsheets• Organic content• Change text in ads• Change images in ads• Memes that go viral on socialsAll it takes is one prompt

Decolonization is easy to applaud - until an Indigenous woman starts getting paid for it...Last week, I shared a post about my work - about decolonization as the bridge between truth and transformation. At the end, I mentioned my business and left an invitation to connect (because that’s what I do, and this is a platform for professional... See more

https://lnkd.in/eHtwV9GQ

Can advertising really grow a brand by nudging memory?New research from the Ehrenberg-Bass Institute — by Kelly V., Armando Maria Corsi, Dr Virginia Beal, and Byron Sharp — shows how advertising works by building memory, not changing minds.It just needs to get into memory.And when it does, it can meaningfully increase mental availability.👉 Mental... See more

Low integrity is sadly going around right now. I recently had a conversation with a leader about integrity and leadership.We were discussing how transitions tend to surface things you don’t always see during day-to-day execution, when roles change, access shifts, and expectations are no longer reinforced in real time.The leader shared that they... See more

if you're feeling stuck or stagnant it's likely you have feedback loops that are either too slow, too sparse, or untrustworthy. fix this asap.