Should This, Not Can This, Product be Built?

To borrow Tim Urban’s analogy, a startup is a place for chefs. A corporation is a place for cooks. Chefs are in the pursuit of the next great recipe that no one has created yet. Cooks spend almost all their time wondering how to turn an old recipe into a dish quicker, cheaper, better.

One works in a lab, the other in a kitchen. There’s a big differe... See more