Should This, Not Can This, Product be Built?
Enterprise tech founders, how can you determine whether customers will be interested in your product before building it? There are ways to effectively research this kind of market with B2B customers' CIOs, CISOs, people ops, and sales or marketing leaders.
Greylock • “Is There a Pony in There?” Five Steps to Diligence Your B2B Startup Idea
In college, the author started his first startup, and it failed. Before launch, he didn't talk to customers, he fought with his cofounders a lot. He didn't know how to build working software or deal with tech debt. He read Eric Ries's Lean Startup after this experience and vowed to use it. Since the insurance CRM was geared toward tracking existing... See more
Cedric Chin • Product Validation Frameworks are Mostly Useless Without Taste
Product risk — Can I build it? Can I grow it? Customer/market risk — Do they want it? Will they pay me? Are there lots of them?