Should This, Not Can This, Product be Built?

For the past decade, our idolatry of startups and innovation has meant the focus has been: What can we disrupt? How fast can we grow? How big can we get? How much can we raise?

Founders are taught to possess enough faith that they can build something very big very fast. This creates a pressure cooker of responsibility that distorts reality to the p... See more

the question of what kind of company you want to build is as urgent and personal as it ever was. People will always struggle with it. The old models of “venture-backed” and “bootstrapped” both feel inadequate to me.