Saved by Danielle Vermeer
Shopping Secondhand Is Now a Badge of Honor—Not a Dirty Secret
* RaaS: Offering resale-as-a-service for brands like Everlane and Madewell. They helps merchants monetize returns. As e-commerce grows, so will this channel.
James Reinhart • Lessons in Process Power
Not long ago, wearing real fur was a signal of wealth and status. Now, it’s a signal of ignorance. In contrast, fake fur is inexpensive, but it displays status lent by awareness about climate crisis and importance of sustainability.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Elsewhere, fashion is betting on the impact of circular business models as a way to decouple revenue streams from production and resource use. According to the Ellen McArthur Foundation, clothing production doubled between 2000 and 2015 while during the same period, utilisation of those clothes decreased by 36%.
good on you • Degrowth: The Future Fashion Could Choose
Part of secondhand’s growth is driven by a new generation of more environmentally-conscious consumers. We can justify buying SHEIN items today when we can turn around and sell them on Depop tomorrow.