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efficient glamour—a
Kyle Chayka • Filterworld
Glamour isn’t beauty or luxury; those are only specific manifestations for specific audiences. Glamour is an imaginative process that creates a specific, emotional response: a sharp mixture of projection, longing, admiration, and aspiration. It evokes an audience’s hopes and dreams and makes them seem attainable, all the while maintaining enough di
... See moreDebbie Millman • Brand Thinking and Other Noble Pursuits
“The word glamour originally meant a literal magic spell that made people see things that weren’t really there. In its contemporary sense, glamour still contains an illusion. It obscures difficulties, flaws, and costs. It hides boredom and pain. It seems effortless. The beach holiday entails no delayed flights, the electric car charges instantly, t
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Very Important People: Status and Beauty in the Global Party Circuit
Ashley Mears • 2 highlights
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