If you produce ideas, don’t let the validated crowd out the emerging. If you curate ideas, don’t be beholden to consensus and algorithms. And if you consume ideas, gravitate toward what you don’t yet understand instead of going all-in on the ones you already do. Because otherwise — it’s sequels all the way down.

You can’t write a viral essay that says “it’s complicated and I’m not sure.” But this is the only path to truly novel insight.

Newness is harder to understand instantly, harder to market, and harder to price.

Too many people are

making something already known more known

instead of

making something new.