SCRAPSTRATS v166
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SCRAPSTRATS v166
Clarity Make your writing as simple and easy to understand
Joe Smith • The Optimized Marketer: Writing with AI: Future-proof Your Talent and Position Your Business for a World Transformed by AI (The Optimized Self)
Clear. Is what you do clear and is there a reason to be curious? Is being comprehensive getting in the way of clarity?
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Of course, fancy writing doesn't just conceal ideas. It can also conceal the lack of them. That's why some people write that way, to conceal the fact that they have nothing to say. Whereas writing simply keeps you honest. If you say nothing simply, it will be obvious to everyone, including you.
