Saved by Simon Joliveau Breney
SaaS Trials: How to Design Trials That Convert to Paying Customers
improve user onboarding is to minimize the time-to-value (TTV) as much as possible.
Ramli John • Product-Led Onboarding
The goal became “get people to fill out the form” rather than “deliver content so good people would pay for it by filling out a form.” As it so often happens, that subtle difference made all the difference in the world.
Jay Acunzo • Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work
So another important element of long-term retention is figuring out how to move your users along a learning curve. This developmental process—called ongoing onboarding—is similar to how you would learn any subject, such as an instrument or language or technical skill: by starting with small, simple objectives and then building on your mastery incre... See more
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the goal is not to have the shortest possible TTV, but the minimum amount of time for people to experience the product’s value, so they continue using it going forward. This nuance is incredibly important. Some friction is actually good to successfully onboard new users.
Ramli John • Product-Led Onboarding
Members who participate heavily in the first few months of the membership are much more likely to renew than those who merely lurk.