The Iterative-Hypothesis Customer Development Method

Another example: While it is true that bloggers want to “try before you buy” for most software (whether “trial” or “freemium”), this was not the case with hosting their website. It’s such a disruption and technical ordeal to move their website to a new vendor, they think of it as permanent, not temporary. Therefore, “free trial” is not the most com... See more

In the Lean Startup method they call this “validating your ideas,” so it’s tempting to spend the time convincing the person to provide you with validation. Instead, your mindset should be: “What does this person know, that invalidates something I thought was true?”

If you’ve set out to confirm your ideas, not to disconfirm, then you will easily see ... See more