Saved by Simon Joliveau Breney
SaaS Trials: How to Design Trials That Convert to Paying Customers
So another important element of long-term retention is figuring out how to move your users along a learning curve. This developmental process—called ongoing onboarding—is similar to how you would learn any subject, such as an instrument or language or technical skill: by starting with small, simple objectives and then building on your mastery incre... See more
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The Subscription Value Loop: A framework for growing consumer subscription businesses
Phil Carterlennysnewsletter.com
Membership programs thrive on “conversion events.”
Craig Mod • Running a Successful Membership / Subscription Program
Many subscription businesses offer a free tier, or a free or paid trial, to enable consumers to try out the experience before becoming a paid subscriber. A critical factor for subscriptions therefore becomes the conversion rate from the free tier or trial to paid customer.
Nikhil Basu Trivedi • 10 Factors To Consider When Evaluating Consumer Subscriptions
Roughly 15% of trial users who did not provide a credit card will sign up for a paid subscription. On the other hand, 40–50% of trial users who did provide one will convert to a paid subscription.