Rethinking the unbearable weight of self-promotion

Promotion isn’t a chore. It’s a gift. A chance for us to celebrate the effort we and others put into our work. We shouldn’t shy away from it or treat it like a burden. Relish it as an opportunity to honor something we worked hard to make that we believe in.

It’s also about promoting creatively. It’s not just saying the same thing over and over again... See more