Rethinking the unbearable weight of self-promotion

“I know a lot of people who make things who don’t stand proudly by their stuff,” Tyler says. “I don’t know if they’re too cool or they don’t want to look thirsty, but they’ll put a song out once on their stories — and that’s it.

"You went through something. You figured something out in a structured format. You recorded it. Not just one take. Parts

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But as the rapper Tyler, the Creator notes in an interview that lives rent-free in my head, promoting our work doesn’t have to be a chore — it’s an opportunity for us to honor what we worked so hard to make: