Scaling, the primary way to grow a business, is simply doing more of what you are already doing. Scaling is a replication process. To do it well, you need the right hiring, training, and execution processes along with the right information, measurement, and reward systems overseen by competent managers.

how to effectively grow and scale.

In order to get a clear understanding of the problem, let’s start with the boundary condition. Imagine a company of one employee. That employee writes and tests all the code, does all the marketing and sales, and manages herself. She has complete knowledge of everything in the company, makes all the decisions, needn’t communicate with anyone, and i