No tradeoff between quality and scale

Anyone who attempts to serve a customer at a new level of quality and scale is an entrepreneur. Anyone who does not, is not.

Scale without quality is also not entrepreneurship—it is business as usual. And it leaves businesses exposed to competitors who steal its customers (and, worse, employees).

Quality without scale is not entrepreneurship—it is a tree falling in the forest with no one around.

Quality measures how far a product advances the customer. Scale measures how many people use it.