Productizing Venture

Product

• Fewer jobs-to-be-done. Focus on just 1-2 jobs-to-be done that are shared by many clients. The more jobs, the harder to productize. You can always expand.


• Scalable access. Find and tap into high-quality talent channels. Mechanical Orchard did this with the Pivotal Labs network (CEO Rob Mee used to run that company). Where’s your leg up?


• Piggyb

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Asking friends what would kill their firms, I heard; Performance. Succession planning. Politics. There was plenty of overlap in their answers. What stuck out to me the most was how a lot of these fears closely aligned with the revolutions already going on in venture that I've been writing about. The productization and improvement in a venture funds... See more

To put that another way, Venture Capital has always treated LPs as their customer and their investments as their product while ignoring that in a two-sided marketplace, value can easily move the other way. What if the Limited Partners, the funders, were actually the product that Venture Capital could sell to founders at startups to win deals?

But what could a future-proof venture firm look like if it was built from scratch? These are the most common ideas that have come up in my conversations- Visionary leadership- An org chart that reflects value-creation- Product-led value proposition- Incentivizing collaboration and apprenticeship internally- Intellectually honest decision making