The Death of the Big 4: AI-Enabled Services Are Opening a Whole New Market

Product

• Fewer jobs-to-be-done. Focus on just 1-2 jobs-to-be done that are shared by many clients. The more jobs, the harder to productize. You can always expand.


• Scalable access. Find and tap into high-quality talent channels. Mechanical Orchard did this with the Pivotal Labs network (CEO Rob Mee used to run that company). Where’s your leg up?


• Piggyb

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Disruptors reading this today, look to that top right quadrant. Those are the low-hanging, productizable fruit.

One bonus consideration: It’s worth studying the services that have high failure rates and been difficult to perform in the past. Can AI do much better? Then it’s worth pursuing.

Service firms are hired for two reasons:

• Do a job that the client doesn’t have the bandwidth or expertise to do.


• Offer third-party expertise in decisions (cynically, to cover the client’s a**.)

That execution-oriented first bucket tends to include IT implementations (like cloud migration projects), financial audits, and outsourced customer support –