Product Lost by @hipcityreg | Reggie James | Substack

We are in an age of noise.

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more

Everyone’s software is good enough. Software used to be the weapon, now it’s just a tool.

In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste. [2]

Taste is

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PERPETUAL TRANSFORMATION... AND TO WHAT END

The reason I write about technology, is to provide a trail of my thoughts as we work through what it means to be molded by the tools we seek to mold.

We are absolutely massaged over by technology. And the internet, what has taken over more of our perceived reality than the truly experienced physical embod... See more

I’m drawn to the idea of an art of living much more so than to the compulsive search for life hacks, regimens of self-improvement, or self-optimization schemes. These too often feel like a doubling down on the insistence that we can always do more if only we apply the right technique. They also suggest that the path to happiness involves the discov... See more

Many concepts that sound good on paper are infeasible to implement, or simply don’t produce the expected results. It’s frustrating when that happens, of course, but the pace of experimentation and learning at a startup is unparalleled. I think this is an especially important form of rigor for theorycels like me. Building product forces a different ... See more

While it’s probably one of the corniest things I’ll ever write in this column, I’ve come to believe that developing taste is not so unlike going to therapy; it’s an inefficient, time-consuming process that mostly entails looking inward and identifying whatever already moves you. It’s the product of devouring ideas, images and pieces of culture not ... See more