Product-Led Growth: How to Build a Product That Sells Itself (Product-Led Growth Series Book 1)
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Product-Led Growth: How to Build a Product That Sells Itself (Product-Led Growth Series Book 1)
Most of the early stage acquisition techniques we discussed in the previous chapter fall into either the sales or marketing camp. While I’m a huge fan of Product-Led Growth—a technique that leverages existing usage to generate new usage—you’re still going to need early users for your Product-Led activities to work. As a result, Product-Led companie
... See moreGrowth was about engineer[ing] systems of scale and enabling our users to grow the product for us.”
To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.