Saved by Kassen Qian
Product Development as Iterated Taste
- There are, broadly speaking, two kinds of product development processes: - You ask customers what problems they have, and build for those stated problems. In some domains this may take the form of asking customers what they want, and then building exactly what they want. - Or you don’t ask the customer anything, instead you iterate internally and... See more
Cedric Chin • Product Validation Frameworks are Mostly Useless Without Taste
Andy Spector added
Amazon.com has a product development process they call Working Backwards. Rather than starting from an idea or a technology, you start by writing the press release for the product.
The target audience is the customer.
The press release is circulated internally.
If the press release isn't compelling, you don't have a strong product hypothesis. Iterate!... See more
The target audience is the customer.
The press release is circulated internally.
If the press release isn't compelling, you don't have a strong product hypothesis. Iterate!... See more
andrea added
there are a few techniques that are central to how Amazon builds product, and one of them is referred to as the working backward process, where you start the effort with a pretend press release.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Andy Spector added
Amazon has a fairly famous practice of writing press releases before launching new products. The name they have for this is the ‘Working Backwards process’ and the primary artefact to come out of that process is something called a ‘PR/FAQ’ — so named because the one-page Press Release is usually accompanied by a long FAQ section, covering most, if ... See more
Commoncog • Putting Amazon’s PR/FAQ to Practice
sari added
Mo Shafieeha and added
sari and added
Fantastic advice, for software builders:
Headline driven development
Here is a simple process for shipping software projects that works. First, decompose the project into a stream1 of headlines. Then pick an aggressive date to ship the first headline and work like hell to meet that date. Have everyone work only on one headline at a time– the upcomi
... See moresari added