Saved by Agalia Tan
Press Releases Have Become Way Too Hyperbolic
Most people think about what they want to say and then pollute and dilute it with mushy words, long caveats and pointless asides. Brevity is the casualty.
Jim VandeHei, Mike Allen, • Smart Brevity
We spoke of targeting prospects and winning the war on attention. Our motivations changed along with our language, and naturally our strategies and tactics changed too. We collected followers. Created clickbait. Counted pageviews. Tracked open rates. The medium not only changed the message, it changed the messenger too. And in the end, the tactics
... See moreBernadette Jiwa • The Right Story: The secret to spreading your ideas
A reality of our culture is that if you or your product has never been covered in the press, there is a risk that people will think you’re a nobody. Unless something is brand-new, it’s very rare that someone or something is both definitive and unknown. That’s why press matters and why it is part of most successful marketing plans.
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Media on the incumbent web is in crisis. It turns out that paying publishers for clicks, endless loops of “content” and ads, all served on platforms far beyond their maximum-viable scale is ideal for misinformation, disinformation and the decay of trust.
Coindesk • A New Era of Media Begins With Tokenization
“The best approach in over-communicated society is the oversimplified message.” — Al Ries
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
When you exaggerate a story, you weaken your credibility.