Press Releases Have Become Way Too Hyperbolic

But what really blows my noodle is how rare AI skepticism still is in the media. One year ago, ChatGPT was opened to the public. The onslaught of overheated and careless rhetoric about our imminent ascent to a new plane of existence (or our imminent extermination) began then and has not slowed since. It’s inherent to the financial interests of jour... See more

I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These ... See more

Reaching wide audiences requires all-terrain language, and the urgency of the present moment, amplified by chronological feeds, doesn’t allow for much stylistic variety. Efficiency is key — compressing as much information as possible to the least amount of words is the ideal of all communication.

While I do agree that many areas of interaction, like... See more

Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.