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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness
amazon.com
Every company was inspired by his vision: be daring; offer something new and exciting; appeal to people’s willingness to take a chance; and sell an enjoyable experience as well as a product or service.
David M. Rubenstein • How to Lead: Wisdom from the World's Greatest CEOs, Founders, and Game Changers
In this book, you'll hear the founders' stories in their own words. Here, I want to share some of the patterns I noticed. When you're interviewing a series of famous startup founders, you can't help trying to see if there is some special quality they all have in common that made them succeed. What surprised me most was how unsure the founders seeme
... See moreJessica Livingston • Founders at Work: Stories of Startups' Early Days
“To inspire and nurture the human spirit – one person one cup and one neighborhood at a time.” Schultz vowed to “transform the Starbucks experience” with main goals that included improving the current state of the US business, reigniting the brand’s emotional attachment with customers, and planning for the future while expanding its presence around
... See moreMichael Mann Facts • Starbucks
The Commoditization of the Starbucks Experience
Howard Schultz's memo discusses the dilution of the Starbucks experience and the need to refocus on the core values and differentiation from competitors.
global.oup.com