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Positioning Your Startup is Vital — Here’s How to Nail It
our brand’s story and your product’s positioning need to be unique, personal, simple, repetitive, and reach the right audience. But this is how you avoid getting lost in the crowd, among the 10,000’s of other startups who won’t make it.Throughout these milestones, we focused on Accord’s POV: From Vendorship → Partnership. There’s a simple framework... See more
Product Hunt • How your startup can rise above the crowd with storytelling & positioning | Product Hunt
Positi on ing: how your product is the best in the world to deliver some value that a certain well defined set of customers cares a lot about. What value can y ou deliver no on e else can? Who cares about this value?
1. Differentiated Value: what do you have to positi on against? Status Quo,
... See moreLenny Rachitsky • April Dunford on product positioning, segmentation, and optimizing your sales process
Positioning is like context-setting for products. It’s a bit like the opening scene of a movie.