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Positioning Your Startup is Vital — Here’s How to Nail It
If you’re struggling with positioning, here's a basic framework I’ve used to figure out mine:
[Your business name] helps [target audience] by providing [product/service] that uniquely solves [problem/need] . Unlike other solutions, I/we [key differentiator] , gives you [specific benefit] .
To fill it out, consider asking yourself these questions:
[Your business name] helps [target audience] by providing [product/service] that uniquely solves [problem/need] . Unlike other solutions, I/we [key differentiator] , gives you [specific benefit] .
To fill it out, consider asking yourself these questions:
- Id
Renee • A good position
Great positioning takes into account all of the following: The customer’s point of view on the problem you solve and the alternative ways of solving that problem. The ways you are uniquely different from those alternatives and why that’s meaningful for customers. The characteristics of a potential customer that really values what you can uniquely d
... See moreApril Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Great positioning takes into account all of the following: The customer’s point of view on the problem you solve and the alternative ways of solving that problem. The ways you are uniquely different from those alternatives and why that’s meaningful for customers. The characteristics of a potential customer that really values what you can uniquely d
... See moreApril Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
You need to create a position that highlights the unique strengths of your product as customers perceive them.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Positioning.
Most marketers describe it interchangeably with a 'niche' or 'value prop,' which makes them look like they’ve never opened a marketing book.
So what is it (and isn't)
First things first: forget everything you thought you knew about positioning.
It's not just a marketing tactic or a catchy slogan.
It's the very DNA of your busin... See more
Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about.