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Positioning Your Startup is Vital — Here’s How to Nail It
positioning, the messaging, and a winning go‐to‐market plan.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Positi on ing: how your product is the best in the world to deliver some value that a certain well defined set of customers cares a lot about. What value can y ou deliver
... See moreLenny Rachitsky • April Dunford on product positioning, segmentation, and optimizing your sales process
Key product features and roadmap.