Pokémon Sleep users are getting more sleep finding better sleep methods when compared to non-users

In the last 10 years there have been mobile apps and smartwatches and bed straps that promise to capture how well we are (or aren’t) sleeping.

Fitness tracking is one of the Apple Watch’s most popular features, and this fall it is introducing sleep tracking for the Watch. When it launches, it will roll out to tens of millions of users. (Apple will likely soon pass 100 million cumulative Watch sales, if it hasn’t already.) Oura, meanwhile, is approaching 200,000 rings sold.

If you have sleep problems, or are the sort of person who might be worried your sleep isn’t as good as it should be, tracking how much you are getting can become an unhealthy fixation. “If you have a device that is telling you, rightly or wrongly, that your sleep is really bad then that is going to increase your anxiety and may well drive more chro... See more

Much of the tech industry’s sleep innovation is aimed at helping people get regular sleep, but it has a lot of metrics attached to it as well.

We expect to see many new sleep-related products and sleep-related supplements that promise to help people sleep better and offer an alternative to medication. We also expect to see more consumerization of sleep medicine, with wearables and more accessible sleep labs helping people who suffer from sleep apnea and other diagnosable ailments.