fastcompany.com

We expect to see many new sleep-related products and sleep-related supplements that promise to help people sleep better and offer an alternative to medication. We also expect to see more consumerization of sleep medicine, with wearables and more accessible sleep labs helping people who suffer from sleep apnea and other diagnosable ailments.

The challenge for products like Oura to last beyond the novelty stage is simply to be irreplaceably useful: To translate data into meaningful advice and to provide it with the right balance of authority and empathy. If Oura can keep improving its software to make personal insights more clear and prescriptive — beyond “hey, you really should go to b... See more

The sleep aids market is predicted by the market-research firm Persistence to be worth $81bn (£64bn) by next year.