Good strategy almost always looks this simple and obvious and does not take a thick deck of PowerPoint slides to explain. It does not pop out of some “strategic management” tool, matrix, chart, triangle, or fill-in-the-blanks scheme. Instead, a talented leader identifies the one or two critical issues in the situation—the pivot points that can mult... See more

Why does it work? -It's simple enough to actually work.*Complexity is often a weakness because it makes it harder to get back on track.-It forces you to make tough decisions. Prune your deas and trim away everything that isn't absolutely necessary. Basically, if you commit to nothing, you'll be distracted by everything.-It removes the fri... See more

Simplicity is difficult because most of us are overcompensating for uncertainty. Adding something is easy. But removing something is hard, because it requires conviction. It’s easier to hedge against uncertainty, entertain multiple paths, and dilute your focus than to develop a strong opinion about what to exclude.