
Saved by alex and
Saved by alex and
I’m sure you’ve heard people say something along the lines of “strategy is about deciding what not to do”, and this is a variant of that. We’ll talk more about the power of sacrificing market position later on, but for now let it suffice to say that you simply need to stop looking at things through a competitive lens. Stop thinking of your competit
... See moreIt’s the stuff you leave out that matters. So constantly look for things to remove, simplify, and streamline. Be a curator. Stick to what’s truly essential. Pare things down until you’re left with only the most important stuff. Then do it again. You can always add stuff back in later if you need to.
Each layer of complexity you add to a symbol allows one more opportunity to get stuck overthinking. Cut that off at the pass by aiming for simple.
10x isn’t about more. It’s about less. Michelangelo understood this clearly. When the Pope asked about the secret of his genius, particularly in regard to the statue of David, Michelangelo explained, “It’s simple. I just remove everything that is not David.” Going 10x is the simplification of your focus down to the core essential. Then you remove e
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