
Saved by alex and
Saved by alex and
It’s often straightforward to identify a strategy needed to achieve a goal, but what trips up companies is figuring out how to execute the strategy once identified.
strategy is primarily about deciding what is truly important and focusing resources and action on that objective. It is a hard discipline because focusing on one thing slights another.
Effective strategy is about making a move and being prepared to launch another series of moves based on how the market or your competition reacts. You must think beyond your first strike to execute an effective strategy. When you start to get really good, you anticipate how others will react and can deploy a series of moves that are nearly impossib
... See morecraft your positioning entirely on your strategy and not your execution. Barely mention the latter, don’t feature it on your web site, and don’t give it any prominence in your presentations. Quit hiding behind the things your hands do and learn to stand naked
I’m sure you’ve heard people say something along the lines of “strategy is about deciding what not to do”, and this is a variant of that. We’ll talk more about the power of sacrificing market position later on, but for now let it suffice to say that you simply need to stop looking at things through a competitive lens. Stop thinking of your competit
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