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Simplicity is about subtracting the obvious, and adding the meaningful.

John Maeda • The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)

Perplexity's brand team is undeniably crushing it right now 💫 And a big part of it stems from what @henrymodis is NOT doing 👇 https://t.co/0CgAqyBX9J