This has turned communicators of all kinds – from fashion influencers to public health specialists – into Kremlinologists who obsessively analyze the behavior of social media algorithms in the hopes of learning how to please them and (more importantly) how to avoid their punishments.
Hence algospeak. Social media users have learned the hard way that... See more
This is where the labor issues of new media dovetail with those of warehouse workers and delivery drivers. Amazon's planned worker chat app, "Shout Outs," bans a long list of worker-friendly words, including "union," "harassment," "grievance," and "injustice."
As @__femb0t has observed, trying to avoid the algorithm by changing up your language has parallels to the Fremen of Dune , who alter their gait to avoid the attention of sandworms:
As awful as all this is, the workarounds themselves are often delightful and clever, testaments to the wit and grace of marginalized communities. For example, sex-workers call themselves "accountants." Homophobia is called "cornucopia" and "LGBTQ" becomes "Leg Booty."
This creativity isn't limited to people I admire or agree with: anti-vaxers have a... See more