Early Internet users used alternate spelling or “leetspeak” to bypass word filters in chat rooms, image boards, online games and forums. But algorithmic content moderation systems are more pervasive on the modern Internet, and often end up silencing marginalized communities and important discussions.
Algospeak refers to code words or turns of phrase users have adopted in an effort to create a brand-safe lexicon that will avoid getting their posts removed or down-ranked by content moderation systems.