Saved by Ted Glasnow and
PLG-focused VC on the sales and marketing strategies of product-led teams
- Give customers a no brainer: make friction crazy low (so painless to add it, now you got exposure and you can pop out when relevant when you can provide the value you can offer them their savings and advertise a real account and take your percentage of the savings), e.g. chrome extensions like Honey, or give them money back with an economical ret... See more
Shaan Puri • #211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash
Importantly, he also advocates that B2B startups think about doing consulting to start, treating an initial set of customers as if they were consulting clients. By building the functionality they need on an ad hoc basis, and then generalizing, they have a better chance to hit product/market fit—even though this approach won’t scale.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
