Sales Quota and Performance

According to RepVue data, approximately 37% of Superhuman sales reps meet or exceed their annual quota, slightly below the software industry average of 42% and global average of 44%. However, Superhuman ranks in the top 20% of all companies on RepVue for overall performance, with highly competitive OTE and base... See more

Building Blocks for PLG-to-SLG Transition

Johnston identifies five core pillars for successfully layering sales-led motion onto product-led growth:​​

1. ICP Refinement: Use PLG data to identify buyers (not just users). Superhuman discovered their ICP shifted from individual power users to "outbound professionals" handling 30-50+ emails daily across

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Rosenberg's approach emphasizes several core principles:​​

Flexibility Over Rigid Playbooks: He diverges from many sales leaders by advocating against importing fixed "playbooks" from previous roles. While acknowledging 80% commonality across sales processes, he believes the critical 20%—unique to each company's product, market, pricing, and... See more