Saved by Sam Blumenthal
BeautyMatter |
Too often, cosmetic representation—digital Blackface—stands in for substantive change to the real conditions of people’s lives. So, how do we move toward the latter?
Lesley-Ann Noel • The Black Experience in Design: Identity, Expression & Reflection
Rather than setting their sights on the traditional, broad segments, smart brands will target narrower demographic tribes of shared taste, interest, and sensibility. Psychographics—close study of customer lifestyles, interests, attitudes, and more—is nothing new. And of course, it's received wisdom now that the Internet has made it possible to iden
... See moreDavid Mattin • Trend-Driven Innovation
Users have grown accustomed to tailoring their searches by platform for better results and more personalized answers: Amazon for products, Depop for secondhand clothing, Yelp for restaurants, YouTube for tutorials, Reddit for personal anecdotes. Where does that leave Google and the future of a centralized search engine?
Terry Nguyen • The Future of Search
Beauty has been a significant vertical for Pinterest as it encourages influencer video content. Pinterest currently has 454 million global monthly active users, according to its second-quarter financial report. Of those, 80 million users search for beauty terms each month. The platform has been specifically targeting beauty brands with its new func... See more
Glossy • Pinterest doubles down on social commerce
The platform has been making the case that these features can lead to more beauty purchases. According to Kanai, 87% of users searching for beauty terms are “actively considering beauty and personal care products to purchase.” Usage of Pinterest shopping tools surged by 350% in 2020 as social shopping interest took off during the pandemic. Its offi... See more