Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing

While venture capital and affiliate marketing have traditionally been thought of as playing in two very different domains – the former being associated with unicorns or ‘venture scale businesses’ while the latter has become nearly synonymous with ‘lifestyle businesses’ – some of the most disruptive companies of the next decade could emerge through ... See more

This is the direct marketer’s dream. It’s advertising that clearly pays for itself. It lets you scale. You can measure what’s working, do it again and again, and grow. It’s worth noting that very few organizations do this math carefully. They’re spending and praying, hoping it all comes out in the wash. But if you’re careful and alert, you can begi

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