Our brain loves shortcuts, and they can be used to manipulate us.
tends to use pattern recognition and imperfect but fast rules of thumb, rather than deliberate and rational calculated reactions.
Darren Bridger • Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
use psychologically powerful mental shortcuts called heuristics.
Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
The first way is by making most purchasing decisions subconsciously; the second by categorization; and the third by utilizing speedy but simple rules of thought, known as heuristics.